PRIX STUDIO / BRAND STORY No. 01IDENTITY · ART DIRECTION · DIGITAL

A little closer
to wonder.

AERUNE. A Canadian point of view,
from the first mark to the final frame.

Download the identity
AERUNE identity on product packaging, a carrying case and stationery
01 / THE IDEA

Less between you
and the extraordinary.

AERUNE lives where considered technology meets an instinct to explore. A flying camera that feels familiar. A point of view that feels entirely your own.

Rooted in Vancouver’s meeting of coast, forest and mountain, the identity pairs a warm human voice with precise, understated design.

Home
Vancouver, Canada
Category
Camera drones
Product family
Mini · One
Creative direction
Prix Studio
02 / THE FLIGHT MARK
The AERUNE primary logo

One continuous thought.

An open loop. A lifted tip. A sense of forward motion without a hard edge. The flight mark brings the idea of a new perspective into one simple gesture.

AERUNE flight mark in pineThe standalone mark
AERUNE logo reversed on pineReversed identity
AERUNE logo on coralWith a little warmth
03 / A LITTLE ROOM

Space is part
of the identity.

Keep one mark-height of clear space around the lockup. Use the complete logo when space allows, and the flight mark when it does not.

Minimum width: 120 px for the logo.
Minimum width: 24 px for the mark.
Keep the proportions. Let it breathe.

AERUNE logo with its recommended clear-space boundary
1× MARK HEIGHT / CLEAR SPACE
04 / A NORTHERN PALETTE

From where
we look out.

Pine and glacier. A soft mineral canvas.
A moment of coral, like the first light.

05 / THE WAY WE SAY IT

Quietly confident.
Naturally human.

Manrope. An open-source variable sans serif.
A clean technical foundation, with a softer side.

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abcdefghijklmnopqrstuvwxyz
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Regular 400Medium 500Semibold 600
Display / 80 px · 1.0

A different
perspective.

Heading / 48 px · 1.05

There is more
to discover.

Body / 16 px · 1.5

We make room for the experience. Clear language. Familiar gestures. A little curiosity in every detail.

06 / OUR VOICE

A little less noise.
A little more meaning.

Warm, clear and curious. We speak to the person behind the controls. We favour the invitation over the instruction, and the detail over the superlative.

“A whole new point of view.”“Less to carry. More to see.”“For the frame you came for.”
07 / THE WORLD THROUGH OUR EYES

Real texture.
A sense of place.

Natural light. Room in the frame.
A balance of precise product detail and human experience.

AERUNE aerial campaign over a Canadian lakeAERUNE Mini campaignAERUNE controls in contextThe studio story
The complete AERUNE packaging and print identity
08 / OUT IN THE WORLDConsidered in every dimension.
09 / THE WAY WE MOVE

Purposeful.
Never in a hurry.

Movement follows the thought. A mask opens to a new view. A line reveals as it comes into focus. Every transition gives the next idea room to arrive.

Opening0.85 s

A soft upward reveal, shaped by the flight mark.

Type reveal0.07 s

A gentle line stagger. One thought at a time.

ScrollIn step

An eight-second flight, linked frame by frame to your movement. Still when you are.

AccessibilityYour pace

Reduced motion respects the viewer’s preference.

10 / THE IDENTITY, IN YOUR HANDS

Ready for
the next perspective.

The logo, guidelines, design tokens, campaign imagery and editable website source.

aerune

Identity, art direction & digital experience
Prix Studio

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Your next perspective

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you in the loop.

News, availability and a little inspiration from AERUNE.